Brand kits

Overview

A brand kit is one brand, written down once: how it speaks, its rules, its colours, its fonts, its logo and pictures that show its look. Name the kit in a prompt, or load it into the agent, and what gets made follows the brand.

Your kits are yours and work in every project.

What a kit holds

• Name.
• Voice and rules: tone, words the brand uses and avoids, how its pictures look. Up to 4,000 characters.
• Colours: up to 12, each with a role such as Primary or Background.
• Fonts: up to 6 of the app's fonts, each with a use such as Headings or Body.
• Logo: one picture.
• Reference pictures: up to 12 images that show the brand's look.

Make a kit

In a project, type /brandkit in the agent's message box, then describe the brand, attach its logo and a few pictures, and press Return. The panel switches to a creator chat marked Making a brand kit.

1. The agent reads the brand from what you give it: what you say, your files, pictures already in your projects, and a website if you give or approve one. A website is read for its words; its logo and pictures come from you.
2. It asks only for what it can't read. What it can't tell is left out or asked, never guessed.
3. It drafts the kit and saves it at once. The chat shows it as a card marked Saved to my brand kits.
4. Keep refining in the same chat. Each change is a new card; an earlier one stays in the chat with Use this version.
5. Select Exit to go back to your chat. The new kit is already loaded there.

Other ways in:

• Type / in the message box, choose Brand kits, then New brand kit with the agent.
• Ask for a brand kit in a normal chat. The agent offers the Brand kit creator with a card: Open or Not now.
• On the dashboard, open Brand kits and describe the brand in the box at the top of the page.

To write one by hand, select Write it yourself in a new kit's workspace.

Use a kit

Mention it. Type @ in a prompt and pick the kit under Brand kits: in the agent's message box, in a block's prompt in Flow, and when you generate in Design or Cinema Studio. The run gets the kit's voice, rules, colours and fonts, and its pictures too when the model takes reference pictures.

Load it into the agent. Type / in the message box and choose Brand kits, then select a kit; select it again to take it out. A loaded kit shows as a chip above the message box, and the agent puts it in every prompt it writes in that chat. A chat holds up to 12 kits.

From the dashboard, Use in a project on a kit's page opens one of your recent projects with the kit loaded into the agent's chat.

The Brand kits page

Brand kits on the dashboard lists your kits under My brand kits, with search. In progress shows while a creator chat is unfinished.

Select a kit to open it. Its page shows the kit on one side and its creator agent on the other.

• Edit swaps the preview for the fields. There is no Save button: changes save as you make them.
• Ask the agent beside it for a change and the new version shows at once.
• Use in a project opens it in a project.
• The bin deletes the kit. Chats that had it loaded let it go, and its uploaded files are deleted. This can't be undone.

Share with your team

People in an agency team get a Share with your team switch on their kits and a Team list on the Brand kits page. Teammates can use a shared kit in their own projects; only its owner can change it.